Humans have always moved around. And as long as there have been trading and business, there has been multilingual communication.
The language service industry is a business activity that helps others to communicate across linguistic and cultural barriers. In recent times, the need for language services has grown rapidly because of the internet, globalization of business, increased government requirements, diversifying communities, and a more interconnected world population.
Why don’t we hear about the Language Service?
The field’s lack of attention stems largely from the fact that it’s so isolated due to its specificity. Language translation and interpretation is certainly a niche field.
The need for Language Service:
business, language services are on track to get even more popular
Demand For Language Services Will Continue to Increase, both globalization and immigration are driving the growth of the language services industry, there are more than 7,000 languages spoken around the world, and even though many think of English as the world’s universal tongue, that’s not the case. As international commerce and trade continue to boom, so will the need for strong language services.
Language services are offered, not only if it’s mandatory, but also because it’s the right thing to do, many businesses also use language services to help reach more potential customers or provide better support to existing customers.
Market Trends
Translation Services is Expected to Witness Significant Growth
Preparing your business for global expansion is a lot more than just translating your website copy and content into another language. Translation services require not only target language/English proficiency, but also a high level of detail and comprehension of topic-specific terminology.
They make sure that everything is culturally adapted to your target audience in order to make the content of your company regionally & culturally appropriate. Thus, a professional translation service can seamlessly bridge your business to the target culture.
Video Remote Interpreting
Is the fastest-growing foreign language service in the country. An on-demand interpretation solution, VRI bridges the gap between telephone interpreting and on-site interpreting.
Benefits of Video Remote Interpreting include:
- Gain visual support with enhanced accuracy.
- See the facial expressions of the interpreter and know they understood.
- Confirm the meaning of non-verbal communication
Telephonic Service
A remote interpreting service that offers a fast response when urgent or unexpected language barriers comes up. Telephone interpreting bridges the language gap in areas where on-site interpreters cannot, such as an emergency situation, call-center support, situations that require a fast response.
7 Tips for Marketing Effectively
- Use Relatable Language
- Don’t Assume Other People Make Their Buying Decisions
- Understand Their Criteria is Different Than Younger Generations
- Make Things Easy for Them
- Use Multi-Channel Marketing
- Give Them Something Familiar
- Personalize Their Experience
Make Sure Your Message is Received
People want products and services they know are going to make their life easier in some way. And it’s your job to make sure they know how your product will do that.
If you follow these helpful tips, you will find it easier to not only reach your target demographic but also retain them as long-term customers.
