Author Archives: bo

Today, communication through audiovisual media is stronger than ever. To keep up with the latest work opportunities, many translators have chosen to break into this yet-very-young translation field, without being truly prepared. For those of you who are curious about the process that makes it possible for us to understand and appreciate a foreign movie effortlessly,…

Theories of the origin of language are first discussed from a linguistic point of view in secular writing. Evolution had less effect on linguistics than on other social sciences, yet history shows that secondary effects were felt.  According to a study done by Dr. Quentin Atkinson, every language in the world has evolved from a prehistoric…

Organic traffic is unpaid search traffic used to describe visits that land on your website. Organic traffic does not come through paid ads to bring visitors on site but through the organic search results. Organic traffic sources include search engines like Google, Yahoo, and Bing. Why Is Organic Traffic Important? Organic traffic is important because…

  Businesses, websites, eCommerce stores, and basically anyone who wants their content, products, and services to be found online, should keep a close watch on the developments and trends in voice search. Two recent trends in SEO are voice search and video. Understanding not only how to optimize for both, but the logic behind doing…

  What’s the big deal about user-generated content, and why should your brand care? Here are three key reasons UGC is a key marketing strategy you can’t ignore. User-generated content (UGC) is some content—text, videos, images, reviews, etc.—created by people, rather than brands. And brands will often share UGC on their own social media accounts,…

If you’re a translator yourself, you might wonder what is that single aspect that you should work on or market to your clients. If you’re thinking of hiring a translator for a job, you might wonder how to distinguish a good from a bad translator.  What makes a good translator? 1. Language qualifications The ability…

Game localization is the process of adapting your game into multiple languages and translating a video game for a foreign market to meet the needs of players in a different geographic region. It includes translating game text, adapting art assets, testing the integration of the translated text into the game, and adopting local censorship laws.…

Website localization is the process of adapting a website to suit a specific audience and the act of taking an existing website and redesigning it and redefining it to reach a different cultural or linguistic preference– Usually, an audience that speaks a different language and holds different cultural values to your own. It’s a complex…